Integrating Experiences
Avantor Content and E-commerce
CHALLENGE
Avantor, a leading global provider of life science products and services, had recently aquired VWR. Initially the VWR e-commerce site remained a separate experience from Avantor’s corporate site. Avantor’s digital experience had not been providing value across the end-to-end journey promised by leadership, requested by customers and offered by competitors. Avantor needed to merge the two disparate experiences into one holistic solution that would serve customers needs and allow Avantor to shine as an industry leader.
SOLUTION
We built a digital experience that reflected Avantor’s strength as an integrated business. The solution was designed to enhance brand awareness, increase leads/sales and extend customer lifetime value.
While our core focus was the execution of the corporate and thought leadership content, we collaborated with IBM to deliver an updated e-commerce platform. Through the use of consistent UI patterns, consolidation of content and simplified information architecture, we created a frictionless experience for users.
CONTRIBUTIONS
Team leadership
Stakeholder management
Design workshops
Wireframes
Information architecture
Design prototypes
Design system
