Celebrating Aviation
IATA
CHALLENGE
Outside of the airline industry, the International Air Transport Association (IATA) was not a familiar name. IATA wanted to generate more awareness around their brand and they identified the 100th year of commercial flight as a key opportunity to highlight their experience and expertise in the field.
SOLUTION
Initially IATA approached us to create an identity and campaign assets. After discussions with key stakeholders, we convinced IATA to expand the campaign to include not only a unique logo but also a brand style guide, marketing collateral, social media assets, a website and multiple videos to distribute throughout the 12 month campaign period.
CONTRIBUTIONS
Developed campaign logo and style guide
Provided creative direction for website
Contributed to video art direction
Created social media content
Campaign Website
Campaign Assets
